1. Martijn Mulder & Erik Hitters. “Visiting pop concerts and festivals: measuring the value of an integrated live music motivation scale.” Cultural Trends. 2021.To better understand the growing popularity of live music, this study analyses consumers’ motivations for live music attendance.
2. Joe Kluger. “Digital Strategies-To Stream or Not To Stream.” WolfBrown. 2021. In this blog entry, Kluger argues that a number of nuances in the data support the case for performing arts groups to offer both live and digital performances.
3. Hanna Kahlert. “Live streaming and the role of music artist empowerment in the digital era.” MIDiA Research. 2020. Hanna Kahlert weighs the benefits of live streaming against what is lost without the live element.
4. Erin Sullivan. “Live to your living room: Streamed theatre, audience experience, and the Globe’s A Midsummer Night’s Dream.” Participations: Journal of Audience & Reception Studies. 2020. This article presents the findings of an audience survey conducted after the London Globe’s livestream of A Midsummer Night’s Dream in September 2016, analysing that data alongside other surveys of online and cinema broadcast audiences.
5. AEA Consulting. “From Live to Digital: Understanding the Impact of Digital Developments in Theatre on Audiences, Production and Distribution.” Arts Council England. 2016. Published by Arts Council England in partnership with UK Theatre and the Society of London Theatre, this report is a piece of primary research into the impacts and opportunities of live to digital work on theatre audiences and organisations.
6. Hasan Bakhshi & Andrew Whitby. “Estimating the Impact of Live Simulcast on Theatre Attendance: An Application to London’s National Theatre.” Nesta. 2014. Using data for the UK’s early National Theatre (NT) Live broadcasts, Bakhshi and Throsby conclude that live broadcasts generated greater, not fewer, audiences at the National Theatre.