1. Steven Hadley. “Audience Development and Cultural Policy.” Palgrave Macmillan. 2021. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture.
2. Jessica Sherrod Hale and Joanna Woronkowicz. “Evaluating a University’s Investment in Arts Programming on Student Arts Participation.” Cultural Trends 28:5, 366-378. 2019. This study sheds light on what makes college students more likely to participate in the arts by evaluating a university’s investment in arts programming on campus.
3. Francie Ostrower. “Millennials Are Not a Monolith: Experiences from One Group of Performing Arts Organizations’ Audience-Building Efforts.” The University of Texas at Austin. 2021. Strategies to engage millennials in the arts may benefit from accounting for the group’s differences as well as its similarities, according to this brief.
4. Alexandra Olivares and Jaclyn Piatak. “Exhibiting Inclusion: An Examination of Race, Ethnicity, and Museum Participation.” VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 2021. The goal of this study is to examine how race and ethnicity correspond to art museum participation and to gain insight into the motivations for and barriers to participation.
5. Jonathan Shmidt Chapman and Emma Halpern. “Envisioning the Future of Theater for Young Audiences.” National Endowment for the Arts. 2020. This report follows a June 2019 meeting convened by the Arts Endowment, TYA/USA, and Theatre Communications Group to tackle some of the structural and societal challenges facing the field and consider ways to overcome those challenges.